The ‘Retailer of the Year’ elections are the biggest consumer elections in Europe. The elections have their origin in the Netherlands, where the first edition took place in 2003. Three years later the elections were also organized in Belgium. To date, the 'Retailer of the Year' elections are organized in eight European countries. Every year, (online) retailers in Germany, Italy, Austria, Portugal, Belgium, Sweden, Denmark and the Netherlands compete for the prestigious title ‘Retailer of the Year’ in their respective countries.
The concept is originated from the desire of consumers to share their opinion on their favourite (web)shops. The main purpose of the elections is to generate positive (media)attention for retailers and to give more insight into the consumers opinion about a (web)shop.
More than 1.5 million consumers gave over 2.7 million reviews about their favourite retailers in the most recent edition of the elections. They rate the retailers on their performance on ten aspects, e.g. price level, quality of products and service. The retailer with the highest score will be crowned as the best (online) retailer of that year in their category and country. All the winners of each country also compete for the greatest title of all: 'Retailer of the Year Europe'.country also compete for the greatest title of all: 'Retailer of the Year Europe'.
For more information about the concept, please check the brochure or contact .